While package sizes for many u.s. Food items shrank in size a year ago, the current recession is causing brand owners to rethink that strategy. Fritolay could be leading that trend back to larger pack sizes, in an attempt to lure consumers to buy more snack food. The pepsico division has upsized its bags for its dominant doritos, cheetos, tostitos, and fritos snacks by as much as 20 percent, said a company spokesman. One tostitos bag includes a white stripe bannering the change as offering &ldquo20 percent more free fun to share in here,&rdquo according to the associated press. Last year, fritolay was among the leading consumer packaged goods cpg companies who, in response to a hike in food ingredient prices, opted to reduce package sizes while maintaining the same price. The reversal comes as cheaper private label and store brands eat away some market share from name brand packages. Fritolay also plans to offer 99cent snack bags vs. The current 1.29 price to hike demand. The packaged meat industry, which had also shrunk package sizes, is expected to respond too. Analyst firm robert w. Baird noted that brand owners such as procter & gamble were considering significant list price cuts that go well beyond normal rebates. Baird analyst ghansham panjabi said that could spur packaging activity in the second half of &rsquo09.
