the federal trade commission has made an announcement for new regulations for the marketing of four loko malt beverages, which last year amid a wave of grievances that the drinks were dangerous as well as responsible for several hospitalizations and casualties. the rules, which are recently announced, are part of concessions won by the ftc. ftc had investigated four loko&39s creator, phusion projects, for alleging that a 23.5 ounce can of the drink was containing the alcoholic comparable of one or two 12ounce beers and that it was secure to drink in one sitting. the most important changes include phusion to print an "alcohol facts" panel on all containers of four loko or any further flavoured malt beverage that carries above two servings of alcohol, following a green signal from the department of treasury&rsquos alcohol and trade bureau and tobacco tax. these changes are different from the original rules proposal, which only wanted a disclosure for products that carries more alcohol than two and a half regular beers. rather than an "alcohol facts" panel, the proposal also wanted a frontofthecan disclosure which is part of a wider drive from the ttb. the labels will also include highly displayed facts regarding the size of product&39s container, alcohol by quantity, serving size in fluid ounces and amount of servings in the container, along with the following statement &ldquoaccording to the u.s. dietary guidelines, a serving contains 0.6 ounces of pure alcohol.&rdquo the period of 90 days has been offered to phusion to insert the panel once it receives ttb&39s approval. the arrangement also gives phusion a span of six months to package its malt drinks with more than two and a half servings of alcohol in resealable cans. this move is aimed at discouraging the impression that the drink has to be downed in just one sitting. responding to the complaints submitted to ftc, the monitoring body stressed out earlier this month that it does not possess the right to forbid four loko or to compel phusion to limit the content of alcoholic in its products. source of information httpwww.huffingtonpost.com20130212fourlokonewpackagingn2671562.html
