paul ganders piece about how packaging can be helpful to minimize food waste protection packet, january 2008 raised the remarkable question of whether extended shelflife would transform into reduced food waste. paul says that he doesn&rsquot believe it necessarily would minimize the food waste. he says that, generally, it is not like that the consumers run out of time before they can eat the food they have purchased. on the other hand, it is like they lose their interest in the food that is lying in the in the fridge for so long. paul further mentions that it&rsquos the old problem of &lsquoshelf rotation&rsquo &ndash or instead of it in the homes. when the newer stuff is purchased, the older stuff is pushed to the back into already overfilled fridge. as out of sight becomes out of mind, the forgottenabout food runs out of time in spite of how long it had to start with. the truth behind this is that, sometimes, we just lose our interest or appetite in the food we so excitedly ordered online or shoved into our shopping trolley with eyes bigger than our stomachs. prior to really effectual approaches for dealing with food waste can be defined, there requires being a great deal more thoughtful of human behaviour. this is somewhat in danger of being ignored by the current discussions, which is concentrated and confined so heavily on packaging technology. along with considering how packaging can extend the shelf life of a product, it is also necessary to consider the changes in the design of the fridge. source of information httpwww.packagingnews.co.ukdesignnewpacksfridgemanagementissues
