amazon.com® new frustrationfree packaging initiative not only cures online shoppers of &ldquowrap rage&rdquo, it is also a benefit to other retailers selling products online. frustrationfree packaging strips down the original retail packages to the bare essentials or the lowest point of protection needed to ensure the product gets to the customer undamaged.amazon.com recognized that online retailers don&rsquot need the marketing or theft deterring characteristics of traditional retail packaging. frustrationfree packaging gives amazon.com and other online retailers an excellent opportunity to save money in reduced packaging material cost.just look at this example by fisherprice®. by reengineering their packaging to the frustrationfree format, they were able to reduce a long list of materials, creating a much more cost effective and sustainable package for their pirate ship toy, not to mention making it easier for the consumer to open. amazon reported the below material savings in just one package&bull 1576.5 square inches of printed corrugated package inserts&bull 175.25 square inches of pvc blisters&bull 36.1 square inches of folding carton materials&bull 36 inches of plasticcoated steelwire ties&bull 2 molded plastic fasteners&bull 3.5 square inches of abs molded styrenemultiply these numbers by thousands of annual sales units and you are making a large impact towards reducing your company&39s sustainability footprint.interested in bringing the benefits of frustration free packaging to your company contact the packaging engineers at chainalytics, info@chainalytics.com. they have helped hundreds of companies redesign and reengineer their packaging to realize material cost savings and significant supply chain cost reductions. 
