pepsico has optimized the 28ounce gatorade bottle to be the lightest weight possible, while also being significantly stronger. in addition, using new rollfed film label technology to shrink the labels onto the bottles eliminates adhesives and simulates direct printing. this formfitting label eliminates water being trapped between the label and the bottle. this bottle is 13 percent lighter and 25 percent stronger than the previous bottle. the hotfill bottle features a vacuum panel in the base, rather than the sides, and a series of structural ribs that prevent deformation during and after the hotfilling process. the significant increase in bottle strength allowed pepsico to move from shipping the bottles fully enclosed in corrugated bliss cases to shrinkwrapped trays, which enabled a 50 percent reduction of corrugated materials used for delivery. httpwww.dupont.comindustriespackagingandprintingmediapresskits2014packaging…
