ecover, which is an environmental consumer goods company, announced that it will introduce the first completely sustainable form of plastic packaging that will incorporate plastic waste recovered from the sea. ecover is working along with waste free oceans. waste free oceans is an industryled program intended to clean up seas, and uk based recycling plant &lsquoclosed loop&rsquo to create the new type of sustainable plastic, which will be utilized in the company&rsquos recycled bottles. experiments have already started, and ecover seeks to have sea waste plastic included into its packaging by 2014. the new plastic is a division of ecover&rsquos bigger &39message in our bottle&rsquo campaign that intends to strive for more sustainable products frequently. as per the marine conservation society&rsquos estimate, plastic accounts for 60 per cent of all litter that is found in uk beaches. philip malmberg is chief executive at ecover. he mentioned that, as producers, they have gotten to take the task for sustainability very sincerely &ndash to take genuine action on climate change and the damage done due to the overreliance on fossil fuels, creating &39green&rsquo stuff that offer more than just a nod to sustainability.the introduction of the innovative packaging solution follows a series of sustainable packaging steps taken by the ecover. in 2010, ecover launched &39plantastic&rsquo, which is a form of plastic that is made completely from sugarcane. it afterward included postconsumer recycled plastic into plantastic bottles. in this recent move, ecover will include the sea plastic waste into the plantastic bottles. &lsquowaste free oceans&rsquo will gather two to eight tones of plastic sea waste with the help of existing fish trawlers that are equipped with special trawls in the fishing community of europe and resend the waste into the supply chain. ecover is also introducing an art project to create awareness regarding the proper waste disposal and recycling. renowned sculptor ptolemy erlington is doing a work on the piece, which will be displayed at the glastonburry festival that will take place in 2013. many companies have also looked to the sea for opportunities to get the waste back into the supply chain. interfaceflor, which is a carpet producing company, has joined hands with the zoological society of london zsl in a viable venture intended at recycling discarded fishing nets, which are known as networks. the objective of networks is to improve the income of some of the lowest earning fishing communities by using the nylon which is found in fishing nets to use as a material in carpet tiles. the aim is to develop communitybased supply chains for generating finances for the society and clean up their shorelines. the concept of networks&rsquo proved beneficial in june and october of 2012 when they founded collection systems in four societies near the danajon bank in the philipines. within the first month of operation, these systems gathered one tone of nets. now networks are planning to expand into around 15 local villages in the philippines with the objective of gathering 20 tonnes of nets by the end of april month. they plan to expand into other localities of the world during the course of the year. source of information httpwww.greenwisebusiness.co.uknewsecoverfishesplasticfromtheseaingreenpack…
