The average bag of flour can be described as a square white bag with a matte finish and simple dark colored text or graphics. Thomas keller has changed the old trend and designed a visually appealing bag for flour packaging, the new packaging is a flexible pouch bag with a resealable top that is absent from most traditional bags of flour.
The white background has been replaced with a bright turquoise blue along with brown and green accents. A see through cutout of a measuring cup is also given on the pack. The show through cutout makes the measuring cup look like it is actually full of flour which is a fun and eyecatching design element.
