whatech channel industrial market research reportspublished on wednesday, 01 april 2015 2033submitted by pawan kumar whatech agencynews from big market researchread 36 timesanti counterfeit packaging is defined as the process of assigning secure packaging to the product in order to minimize counterfeiting or infringement. anticounterfeiting packaging is the process of secure packaging that prevents imitation and confirms safety of the goods.secure packaging is one of the essential techniques to avoid counterfeiting.anticounterfeit measurements are taken by companies, which is helping them in minimizing loss due to counterfeiting interm of revenue and loyalty. global anticounterfeit packaging market was accounted for 57.4 billion in 2013, which is forecast to generate revenue of 142.7 billion by 2020 at 13.9 cagr from 20132020.two major factors influencing the adoption of anticounterfeit packaging are, economical damage to the company and consumer health risks. pharmaceutical companies experienced loss of approximately 514 billion in the year 2012 this revenue loss is mainly due to counterfeiting activities for nonprescribed drug.thus, adoption of novel technologies for product tracking would decrease the economical damage and further boost the adoption of anticounterfeit packaging market. moreover, anticounterfeit technologies are supported by favorable government policies in food and pharmaceutical packaging, which are major driving factor for this market.counterfeiting practice is more common in developing countries as compared to developed countries. however, lack of awareness for authenticating pharmaceutical and food products among the consumers is affecting the market growth.anticounterfeit packaging market is facing challenges due to globalization of retail sectors which gives advantage to counterfeiters. market of food, pharmaceutical and other retail products are experiencing loss due to counterfeiting in terms of revenue and intangible assets.any change in the brand recall packaging method can create barriers to identify the original product and it can easily help counterfeiters to produce fake products in the name of original one. trends in packaging technology with respect to anticounterfeit packaging are explained in this report with market intelligence on packaging trends.this report provides intelligence on current market trends in anticounterfeiting packaging to overcome counterfeiting activities and expected transformation of these trends.the key players profiled in this report are alien technology corp., alpvision, zebra technologies, inksure technologies, avery dennison, flint group, catalent pharma solution inc., tracelink inc., authentix inc. and sicapakey benefits&bullthe report provides market scenario of current trends and revenues that are forecast from 2012 2020&bullthe report identifies key developmental strategies adopted by top companies in the market&bullpractical evaluation of key market drivers and restraints for anti counterfeit packaging market segments such as applications and technologies&bullthis report provides emphasis on key factors affecting the growth of anticounterfeit packaging market. these factors are critically analyzed to reveal the most influencing factors&bullpatent analysis of recently granted patents according to geographies gives market intelligence of future trend transition to provide forecast of trendskey market segmentsby technologiesauthentication packaging technology&bullink and dyes&bullsecurity inks&bullhologramsoovert hologramsocovert hologram&bullwatermarksophysical paper watermarkodigital watermark&bulltaggantsodetection taggantsoidentification taggantstrack and trace packaging technology&bullbarcode technologyobar code labelspaper barcode labelsaluminum barcode labelspolyester barcode labelsceramic barcode labels&bullrfid technologyolow frequency rfidoultrahigh frequency rfidohigh frequency rfidby application&bullfood packagingocanned food packagingoconvenience food packagingobaby foodopackaged bakery productsoconfectioneryopackaged dairy productsopackaged meat productsopackaged seafood&bullpharmaceutical packagingoover the counter drugsoprescription based drugsby geography&bullnorth america&bulleurope&bullasiapacific&bullrowkey audiences&bullfood and beverages packaging industries&bullpharmaceutical industries&bulllogistics and shipment companies&bullgovernment and private regulatory authorities&bulllogistics management companiesfor more informationwww.bigmarketresearch.comreportenquiry809www.bigmarketresearch.comreque…
