the new cans have updated graphics that include fluorescent ink and will be used across the black jack range of cocktailinspired alcopops, including mojito, tequila boom and rum and coke. rexam russia is producing the 50cl cans for the first time out of its narofominsk plant.  the glowinthedark ink absorbs light and when in the dark, glows with a green hue. the new can design accompanies a change in the brand&rsquos flavor profile, to offer consumers a more natural tasting product. just as the taste of black jack replicates cocktails offered to drinkers in bars and clubs, the can looks to recreate the same environment that our target audience of 2530 year olds experiences when out. source httpwww.thepackhub.cominnovationofthemonth
