the packaging protect the garment in store, but it also transforms into a hanger for simple storage at home. as you can see from the image the outer packaging can be folded to create a hanger. this handy design feature is the perfect solution for taking your clothes away on holiday youd certainly have fewer wrinkled clothes. whilst many brands consider packaging a byproduct, those brands who are offering added value to consumers are reaping the rewards through more publicity and interest around their products with the potential to increase sales off the back of the pr. we can learn a lot from brands who choose to use bespoke clothing packaging. not only is their packaging interesting and unusual, but it creates an excitement around the product, giving it a talking point. sourcehttpwww.stevehaslip.com