heinz, is revolutionising the world of packaging with the launch of the industry&rsquos first ever five can multipack, offering greater choice and flexibility to shoppers and retailers alike. available in tesco and asda from 4 november, the first odd numbered multipacks to be introduced since three can packs will kick off with a 5x415g heinz beanz promotional offering. the new packaging offers greater flexibility for shoppers, who can now choose between family packs of four, five or six cans during their weekly shop, as well as single cans, to match their preference. furthermore, retailers will no longer be limited to offering multipacks of four and six cans in their promotional propositions, with the five packs creating greater choice on shelf. the packs are being produced at the home of heinz beanz &ndash the heinz wigan factory, which has received significant investment in stateoftheart new technology, making this new five pack possible. rafi arkin, marketing manager &ndash beanz, said &ldquoleading on another first for the industry is an incredibly exciting moment for us. having been limited previously by technology, we now have the facilities to provide five can multipacks, which give consumers and retailers greater choice. &ldquowhilst multipacks always have been a good source of value for money, consumers were previously bound by four and six can family packs. the new five packs add further flexibility, ensuring we are able to fulfil varying consumer demand.&rdquo source httpwww.talkingretail.com
