From this month, bottles will move from a laser-printed design to black and white embossed paper labels to enhance on-shelf standout and to communicate its premium proposition to consumers. The new design places greater emphasis on the brand’s whale motif, Hidden Sea’s purpose, and ocean-saving promise.
Introduced to UK consumers in its current format in 2018, Hidden Sea has cemented itself in supermarket wine fixtures with a bold promise to “save the sea”. For every bottle of wine sold, the brand removes the equivalent of 10 plastic bottles from the ocean. Since launching, the brand and its partners have removed over 27 million plastic bottles from the world’s oceans.
Justin Moran from Hidden Sea Wine said: “This is a huge move for Hidden Sea and one which will expand the appeal of our ocean-saving wine to even more wine lovers in the UK. Since our launch, we have always set out to attract a mindset rather than a specific demographic, hence our strong purpose and promise to the consumer and the planet. Having invested heavily and performed extensive consumer research with a globally acclaimed partner, we are confident that we will see an uptick in sales in the off-trade as more drinkers connect the wines with our purpose and promise – to remove plastic from the ocean and save the sea.
“We hope that the new look bottles will create further stand out on shelf to appeal to a new generation of wine drinkers who actively seek out conscious, quality brands.”
Hidden Sea wines are currently stocked by Co-op, Sainsbury’s, Ocado and Booths.
