Holobrite & trade filmless holographic technology from the specialized packaging group spg is used to achieve a shimmering holographic appearance without the use of a film lamination. This process results in a package that can be recycled in traditional paperboard recycling streams without the concerns of contamination due to a polyester layer and metal content. One of the main challenges in developing the carton was achieving a highend finish comparable to that of a traditional holographic laminated carton. As a consumer product in a competitive environment in the oral care category, premium aesthetics and shelf presence are important keys to success. To match the highend finish, this required extensive development work with various inks, surface treatments, and holographic finishes using stock and custom applications. The final product had to meet tight specifications for highspeed automation, scuffresistance, and the distribution environment.
