customers are congregating to packaging alternatives to the metal can of food, permitting producers to save costs on raw materials. tim kirchen, whois the vice president of business development and marketing at sig combibloc &ndash a packaging firm, mentioned that customers nowadays demand for smaller portion sizes and minimize food waste. the packaging is emerging to fulfill their requirements. food packaging is considered in a different manner by consumers as compared to five years back, according to tim. he mentioned that they have started to view packaging as not only a way to hold products but a reflection of their environmental and commercial choices. aseptic cartons are one of these options, which are becoming more and more popular due to the reason that they are more environmentallyfriendly. kirchen mentioned that awareness about the environmental is also playing a more vital role in the u.s. kirchen further said that ecologicallyfriendly packaging which is made up from raw materials which is renewable is ever more preferred. this is the situation where aseptic carton packs for beverages and foods come into the picture. aseptic cartons not only offer the benefit of being lightweight and easetopack but they also are made of raw materials that are renewable. carton packs are manufactured with on average wood fiber content of 75 percent, which can be derived from forests that are managed responsibly. as packaging of food is likely to become sourced more sustainably, the market for medical device and pharmaceuticals packaging is likely to enhance, as per the studies done by freedonia group &ndash a market research firm. demonstrating the role of market research in forecasting future of packaging demand, the study indicates that packaging of pharmaceuticals is likely to increase to 90 billion in the year 2017. packaging of medical device will boost to 25.7 billion in the same phase. bill martineau, who is the analyst at freedonia group, mentioned bottles made up from plastic are the primary pharmaceutical container selling fastest with dose and bulk packaging. for medical devices, trays and pouches are the most in demand as they are useful in averting infections, safeguarding applications of small to mediumsized and pricing less than as compared to the container types. httpwww.strategicsourceror.com201309packagingplaysimportantrolein.html