when huggies launched novelty products huggies jeans and huggies winnie the pooh, imaginity was hired to bring life to the products by designing creative and engaging packages. the huggies jeans project involved a jean pocket design on the front panel, a quick project. for huggies winnie the pooh, we developed a series of playful narrative rhymes that mothers could recite to their children. we designed the front panels of the diapers with different characters from the beloved series, refreshing the products with larger images and brighter colors. 
