design agency identica has revamped the bottle and labelling for monkey spiced rum.zane lamprey, the comedian, actor, producer and writer who owns the rum, tasked identica with redesigning the bottle from its previous design centred around pleepleus, zane&rsquos monkey, which, though well know by his fans, lacked the sophisticated premium cues and credibility needed for it to thrive in the spirits category.identica said it has given monkey more character, creating a light hearted fun brand to enjoy sharing, and at the same time making it more stylish.its new distinctive design showcases the rum&rsquos barrel aged process, a key element of the brand story, with monkey&rsquos fun spirit reflected in the inclusion of zane&rsquos pleepleus monkey logo embossed on the barrel bottle.around the label identica created intriguing stories and secret messages for fans to discover to remind them of the origins of the product.keith davie, identica&rsquos design director, said &ldquothis was our chance to have some fun with the bottle and labelling. we knew that zane&rsquos buoyant personality needed to be communicated at all times and i think we&rsquove done that successfully. if you look a little closer to the label and bottle there are some hidden treasures &ndashtelling a compelling story is paramount today.&rdquo
