do you remember the days when the impulsebuy racks at the grocery shop only offered gum, celebrity gossip magazines, and toys these days, onetimeserve drink coolers are taking up considerable &ldquofrontofstore&rdquo real estate at convenience stores, drug stores, grocers, mass merchandisers. this is due to a seemingly universal and strong demand for a great range of getandgo drinks. sales facts prove the point. last year, organizations adjusted to the trend of convenience achieved high rewards. packaged beverages in the grabandgo category in traditional stores marked growth of 6, and in 2012, 11 growth in the convenience channel&mdashboth considerably outpacing the category of beverage as a whole, which expanded at 2.6, as per the estimations of iri, which is the consulting and research firm covering the healthcare and retail sectors. however, these statistics also provide hints about how to make the most of this trend. &bull combining nutrition and hydration the most remarkable expansion is in nutritional ontrend beverages that contain coconut water as well as readytodrink juices, energy drinks, and tea. convenience is not the only thing that consumers look out for customers are also searching for fluids with benefits&mdashwhether it lifestyleenhancing or health properties&mdashto participate to their onthemove lifestyles. for instance, the sole biggest type, energy shots and drinks, has expanded into almost 7 billion business&mdash which accounts for a complete third of the beverage market as a whole according to iri figures. naturally electrolyterich coconut water is making noteworthy inroads as a sport recovery drink. &bull focus on organic and natural properties apart from just nutrition information, consumers are looking labels for properties such as &ldquoorganic&rdquo &ldquonatural&rdquo reign supreme. and further to organic, ingredients that are backtonature adding label appeal include beet and cane sugars, naturally sourced colors like beta carotene, and natural preservatives instead of synthetic. organic beverages foods and are still in the niche fields&mdashaccounting for a small share of 5 from the overall market&mdashhowever, they expanded at an anticipated 9.5 in the year of 2011 as compared to 4.7 growth in traditional products as per the most recent annual survey conducted by organic trade association. furthermore, this market segment is poised to be consistent in its strong growth of current years. httpwww.greenerpackage.comgreenmarketingtipsgrabandgosales
