Innovation is essential to achieving goals and customers’ growing expectation to buy sustainable/sustainably packaged products. Cue the Circular Connector: Launched on the 7th of April, Walmart’s Circular Connector has been designed as an online tool to bridge the gap between companies searching for more sustainable packaging ideas and those that offer them.
In other words, it’s a platform that will aim to help accelerate packaging innovation and its implementation. Walmart wants to make it easier for sourcing teams and brand companies to quickly find sustainable packaging solutions – enabling everyone to move faster together on reducing waste from our communities, our oceans and our environment. And as you know, Walmart is all about driving efficiencies. With the Circular Connector, we expect the journey to become easier for brands and innovators to identify and implement more sustainable packaging solutions.
The Process
The Circular Connector is now available on WalmartSustainabilityHub.com for all packaging companies that are interested in submitting sustainable packaging solutions. To participate, innovations should align with Walmart’s sustainable packaging goals. Each submission will be screened against Walmart’s sustainable packaging goals, and if aligned, will be published later this year for public download on walmartsustainabilityhub.com, and made available to Walmart private brands associates and suppliers for their consideration.
Walmart’s Recycling Playbook provides examples of materials that are difficult to recycle and could disqualify innovations from inclusion in the Circular Connector. These materials include:
Metallized films
Multilayer materials
PVC or PVDC
EPS or PS
PETG in rigid plastic packaging
Oxo-degradable
Undetectable carbon black
Colored PET
Biodegradable additives in petroleum-based plastics
