sixth update on the most recent innovations in packaging sector in 2013 recognizes the latest beverage brands which are using novel formats of pack. at the moment, on trend is the huge number of inventions taking place in the segment of alcoholic beverage and also among the biggest players in soft drink segment. share your cocacola cocacola carries on to revitalize its&39 campaign &ldquoshare a coke&rdquo with an innovative tin that you accurately can share. the can features the same aspects as a classic 33cl can. this can be split into two, making two smaller cans. it is an innovative way for you to share and drink a single coke with another person. pepsi introduced a same concept for their interactive distribution of pepsi products. customers could check the pepsi website and make a payment to buy a pepsi for their friends. they will then get a code through text which could be redeemed at their nearby pepsi vending machine to get their gift. this current trend shows that the brands are motivating consumers to socialise with others through sharing the edibles. new reclosable aluminium bottle introduced by bud light platinum in las vegas, bud light platinum will be introducing an innovative reclosable aluminium bottle which will be kept for the sale at pools and nightclubs throughout the town. bud light platinum will be the first beer that will be offered to customers in new reclosable aluminium bottle developed by anheuserbuschs. the design comes with a twistoff cap and offers a toolless opening. as compared to standard aluminium can, the new bottle is more than 50 stronger and helps to make the beer colder faster. red robin introduces cocktails in beer cans that are reusable red robin is again mixing things up with two latest beer cocktails served in a limited edition and offered specifically at red robin in reusable beer can. similar to signature beer milkshakes of red robin, these cocktails cancrafted take beer pairings and traditional burger to a whole new altitude. the 21andmore cocktails of beer are an exclusive mixture of liquor and beer and are offered in two different styles cancrafted coors light cocktail &ndash it is a mixture of ginger liqueur, coors light and lemonade topped with squeezed fresh lemon cancrafted blue moon cocktail &ndash an energizing mixture of svedka clementine vodka, blue moon belgian white, fresh lime juice and orange juice declared attractive wine bottle designs from south australian winery, bleasdale, the bleasdalefortisetastutus port tawny bottle got the award for the top design at the australian competition of wine industry design. the bottle was awarded best wine bottle of australia, and it was made by parralax design. furthermore, the bottle also got the award for most excellent open class fortified wine bottle. the awards were given on the basis of evaluation by a panel of 12 industry experts. meanwhile, taylors wines, which is a familyowned business, got the award for best white wine bottle of australia for its promised land moscato. judges mentioned that the bottle showed a number of inventive designs as well as made use of applied ceramic labelling that displays the iconic taylors seahorse, a fresh white screw cap and a branded bottleneck. australia sees the launch of pourable fruit brand enzafoods, which is a new zealand based company, has introduced its freshfields brand fruity and fast product in australia. the range of fast and fruity is a chunky packaged, pourable fruit product, which the producer mentions has &ldquono preservatives, no added sugar, sodium or sulphites and is glutenfree&rdquo. the resealable pouch packs of 500g come in three different flavours sunshine sweet tropical fruits, belicious berry & apple, and golden peaches with a hint of vanilla. enzafoods mentions that the pouch packaging means the product contains a less quantity of syrup, which allows for &ldquoless sugar and more real fruit&rdquo. source of information httpwww.bordbia.ieindustryservicesinformationalertspagespackaginginnovation…
