waldemar behn gmbh, which is a german familyowned drinks company, will launch new liqueur brands and flavours along with an inventive convenience cocktail concept. the launch will be at the tfwa world exhibition. to fulfil an increasing demand for readytogo and readytodrink cocktails, waldemar behn is unveiling todd&rsquos push & chill that offers fresh cocktails in handy 200ml pouches. the tubular bag, which is in the stand up pouch, keeps the alcohol components separate from the intensive fruit essence up till the drink is prepared. only immediately prior to drinking, they come into a contact and develop their complete aromas. this packaging also has the "fun factor". a viewing window allows the fruit pulp&39s "explosion" and following mixing with the base spirit to be viewed. the stand up pouch is shaped like a cocktail shaker, and it consists of a multiply laminate. the pouch is also provided with a finequality gravure printing. thanks to its knurled embossing and laser perforations, the shakerpouch is very easy to open. an unprinted inside bag with aluminium coating shields the fresh fruit pulp from light and preserves its aroma. the company asserts that the product can produce a fresh mixed quality that is comparable to any cocktail bar standard. there is a key in the fruit button, which the consumer has to press to start the accumulation of the liquids, shake thoroughly, tear open and offer with ice. waldemar behn trusts that todd&rsquos push & chill has immense potential especially in the ferry and cruise line markets. source of information httpwww.lipackhk.comennewsinfo.aspxid242
