it has developed a unique packaging solution for peppersmith. peppersmith is a new and highquality chewing gum that doesn&rsquot contain artificial flavours, preservatives or colours, and aspartame. as a replacement for a synthetic petrochemical gum base, peppersmith gum is made with chicle. it is the sap from a sapodilla tree that is sustainably yielded from the central american rainforest. the "shell & slide" cartonboard packaging for the gum comes up with a highly extraordinary "fifthside" on the shell which works as a dispenser for wrapandthrow paper sheets. wrapandthrow sheets are a booklet of small papers, which has been included to help make sure that every used piece of gum can be discarded responsibly. benson group created both the inner consumer pack and the outer transitshelf display unit. spot uv coating and embossing offer a quality feel to the final pack. denny brothers helped out with the supply of paper booklets added for the gum disposal system. all stock for papers and packs is fsc® accredited. mike stevens, cofounder of peppersmith, said that, right from their first meeting, benson&39s aspiration to innovate and fulfill their requirements impressed him. peppersmith was asking for something quite unusual, and the bensonsmedica team was outstanding at helping peppersmith turn its ideas into reality, mike said. he further continued that they have got a great solution for peppersmith, and now the fun really starts as the pack is introduced in the market. mike stevens and dan shrimpton founded peppersmith. these two young entrepreneurs met while working in the startup team of innocent drinks. they shared a similar passion to develop a chewing gum that is both healthy and natural, and it has resulted in an excellence confectionery product that is great tasting, good for health and sustainable. the cartonboard packaging was manufactured at benson group&39s medica facility located in crewe. mark kerridge is the managing director of benson group. mark mentioned that, even as, this plant is generally associated with pharmaceutical packaging production, medica also has the equipment suited for tippingin the booklet of papers which are used to wrapandthrow the chewed gum. he also mentioned they were delighted that their design team was able to offer their packaging knowledge and skills to help to develop the unique pack design for peppersmith. the resultant pack integrates input from customers and right across their business. dan shrimpton is the cofounder of peppersmith. dan commented that, over the past decade, chewing gum has actually fallen behind other drink and food categories. they&39re really pleased that they can now give gum chewers a choice that has an incredible taste of real peppermint, contains no rubbish and is good for teeth. dan mentioned that the aim behind this innovation is to shake up the chewing gum sector with innovativeness and quality. the british dental health foundation has completely accredited peppersmith gum. this is for the reason that it&39s sweetened with wood sugar otherwise famous as xylitol. this element comes from birch trees and beech and is proven to lessen plaque, as well as the risk of tooth decay. peppersmith is offered in selected delis, health food stores and coffee shops across the uk. it was the first flavor launched, with further flavors to be introduced shortly. b&b studio developed graphic design for the product. b&b creative partner, shaun bowen, said the peppersmith name indicates both the artisan feel of the product and the englishness of the mint. shaun further said the design has a similar feel, but they&rsquove had huge fun disrupting its seriousness with their moustache symbol, which carries across into extensive brand communications. benson group is one of the uk&39s largest privately owned printed carton suppliers. it produces packaging product for both the pharmaceutical and food industries. benson group is headquartered in bardon, leicestershire, where the company owns around 130,000 sq ft of warehouse and production space. benson group reaches annual sales in excess of £93 million. food producers are the main customers at bardon and also for the company&39s two facilities located in north east in gateshead and newcastle. these two sites possess a combined total of 200,000 sq ft of production and warehouse space. the fourth site located in crewe, medica packaging, serves healthcare and pharmaceutical companies. it has 73,000 sq ft of production, warehouse and office space. from 2000, investment in the new plant and equipment across the four locations totals in excess of £25 million. benson group produces packaging for many wellknown brands, companies, and retailers. key clients across the group include reckitt benkiser, northern foods, greencore, samworth brothers, bakkavör, and leading supermarket chains. source of information httpwww.bensongroup.co.ukbensongroupgroupnewsuniquepackforauniquegum.php
