"Inspira is an exceptional product, with a richly crafted story that is tantalizing and deeply authentic," commented Paul Drake, Founder and Creative Director at JDO. "Our challenge was to express this in a way that was immediately understood, cutting through the clutter to strengthen impact at shelf and get to the heart of what makes Inspira so special."
The new design features a distinctive pristine logo that embodies crafted indulgence, bold enough to be instantly recognized whilst also reflecting Inspira's brand values. The ingredients of its story are told with spirited dynamism, whilst reimagining the Inspira's signature ribbon and powerful color to help drive differentiation.
"Our work has turned Inspira's equity into a powerful golden thread, visually connecting the brand across all touchpoints," Drake added. "It brings Inspira's multi-sensorial dance of delicious indulgence and positivity to life without compromising the simplicity that drives brand impact and aids navigation."
