JDO’s design enhances the Absolut bottle’s sleekness while preserving its iconic silhouette. The labels interact, generating a sense of depth, drama, and engagement.
The artwork cleverly utilizes the front and back labels to create an enchanting stained-glass effect, showcasing a mosaic pattern at the bottle’s center.
Deb Dasgupta, global vice president of marketing at Absolut Vodka, expressed, “Absolut Mosaik, as part of the Born to Mix brand values, is our latest launch that represents Absolut’s ongoing commitment to celebrating the power of diversity.
“The vibrant, colorful bottle designed by the formidable Olly Alexander is the perfect embodiment of this, and how we’re all part of a greater whole in society.”
