The nosigner agency of tokyo japan designed a beautiful packaging for a new type of udon noodles. Beautiful packaging by japanese nosigner. The packaging design is an amusing combination of the shape of a pumpkin and fresh noodles. The style evokes a nonindustrial product, quite luxurious, and yet affordable. Nosigner from japan designed this delicate packaging for the japanese &lsquoudon noodles&rsquo new branding campaign. For making the new brand, the focus was on two tasks of design. One was to make the friendly design which would be remembered at one glance at store. The other one was to make the high class design which was able to compete with other traditional high class udon brands. To solve these seeminglycontradict tasks, he made the new character of kanpyogourd with the touch of traditional japanese calligraphy drawn on japanese paper. By elaborating the package design to make the product classy for representing the good quality of noodle itself, the package became the highclass brand design product beyond a usual character product. For a new type of udon noodle.
