kingsmill is set to introduce a new brand and packaging design later this month as the bread business looks to introduce a stronger brand affinity and personality that extends past the functional attributes of its products.kingsmill packaging gets new look to strengthen brand personalitybrandopus worked with kingsmill on the redesign which will see a refreshed look rolled out across the entire portfolio of products with the aim of focusing on the "brighter side of everyday life".&ldquothe new design introduces a fresh, playful and lighthearted touch to a brand that is a wellloved household favourite,&rdquo said paul taylor, executive creative director at brandopus.darren grivvell, director of brands at kingsmill, added "brandopus are collaborative, strategic and what stood out the most is their approach to using metaphors to create emotional brand world."the identity and packaging is due to soft launch from 18 may. 
