about four years ago, la riqueza cigars hit the market. pete johnson is the brand owner, who also owns tatuaje, laments that, in his entire brand portfolio, it has become the weakest seller. instead of cancelling the line, he has taken a decision to repackage it. in this repackaging, the format will be changed from 25count boxes to 10. johnson said that it may appeal more to consumers in a 10count box. he further mentioned that he can&rsquot find an exact audience for the cigar. they also did pushing at the ipcpr trade show to make ou, if customers would pay more attention to it. currently, they are just changing the old packaging and revamping the entire brand. when la riqueza was first introduced in the market, the boxpressed cigars used to come in classic dress boxes of 25, embellished with vintage art, because la riqueza is an old and prerevolutionary cuban line, which was revived by johnson in 2008. in the subsequent year, johnson introduced la riqueza cabinet selection, which was a fivesize line of regular and round parejo cigars that used to come in the slidelid cabinets. this cabinet selection will also be revamped and repackaged in the boxes of 10. johnson assures that all the sizes in both the la riqueza cabinet selection and la riqueza will continue in production. he said that he is still making every size, and when he commit to a size, he does it forever. la riquezas, which retails in the range of 7.00 to 10.00, are made in nicaragua based at the my father cigars s.a. factory. the mix consists of a dark, connecticut broadleaf wrapper around nicaraguan filler and binder. they are stored and distributed by tatuaje cigars inc., which is located in los angeles, outside of the culver city. johnson says that, right now, the 10count box design is a heavy trend and he wants to see the brand survive, and he is doing the same thing with the el triunfador line. he thinks that they are both misunderstood in the market. source of information httpwww.cigaraficionado.comwebfeaturesshowid16748
