a new label design for fiji water uses six different backpanel labels to educate consumers on the source of the water and its journey to the final packaged product.by anne marie mohan, senior editor, packaging worldafter 10 years on shelf and resounding success in the bottled water category, fiji water has updated the label graphics for its iconic square bottle &ldquoto personify the natural beauty of the source of the water and help tell its journey from cloud to bottle,&rdquo explains fiji water vice president of marketing clarence chia.to tell the story of the water&rsquos path, fiji has designed six different backpanel bottle labels, each of which highlights one distinct aspect of the story. the labels appear on the brand&rsquos 300 and 500ml and 1 and 1.5l sizes, along with a frontpanel label that retains and enlarges the previous label design&rsquos pink hibiscus flower illustration.the new graphics were created inhouse and were inspired by the islands of fiji. &ldquothe lightest blue hues mimic the pristine waters of viti levu the largest island in the republic of fiji and the clear rainfall that fills every bottle of fiji,&rdquo says chia.&ldquothe deepening shades of cobalt and sapphire represent the raindrop&rsquos journey from cloud to volcanic rock, where it ends in an ancient artesian aquifer. the signature pink hibiscus flower is greatly amplified, reflecting fiji water&rsquos youthful spirit and capturing the essence of &lsquountouched&rsquo for premium bottled water consumers.&rdquofront and back pressuresensitive labels are made from biaxially oriented polypropylene, with the front comprising an ultraclear bopp and the back, pearlescent white. labels are printed using both flexo and gravure processes in four colors plus specially formulated pantone colors, metallic inks, and foils &ldquothat truly enhance the label&rsquos brilliance,&rdquo says chia. the label is then coated with an ultraclear protective varnish.fiji water&rsquos new series of bottle labels was launched in january at retailers nationwide. 
