plastics and creative packaging together with a unique distribution system that delivers medicine that can save children&39s lives. such innovation indeed deserves recognition. though diarrhea can be easily treated, in subsahara africa, 15 percent of children below five die due to this condition. due to lack of an effective distribution system, efforts to distribute inexpensive treatment kits have been blocked in this region. only some central locations get the kits, leaving out the faroff villages that need care for dying kids. an independent nonprofit agency, based in uk, known as colalife, which provides aid to the area, makes a comparison of the unworkable distribution system to a fruit tree, wherein the aid workers can reach the tree trunk but not stretch out to the branches that have fruits on them. in search of delivering a ready way to provide medicines, one well known product by the colalife workers was noted which has a network reaching deep into such remote villages &ndash cocacola. the hourglass shaped bottle was iconic and could carry medicine perfectly with correct packaging to fill up the space of the plastic carrying case. as a result, the genesis of an innovative new package came into being the aidpod, which is a system that delivers lifesaving medicine to children in remote villages. it has also won at the 2013 dupont awards,the diamond and the special award for "food security" in the category of packaging innovation. in order to follow cocacola&39s distribution system, the company&39s global structural team was approached by colalife to develop a selfcontained plastic package for an antidiarrheal kit to snuggle into the spaces of the soft drink bottle. the aidpod has single dose pouches that enclose the medicine, and it can be mixed with water inside the plastic aidpod container, and consumed directly by parents and kids. a tough plastic film seals the entire package to prevent contamination and protect the contents from damage during shipping. a separate soap packet is also provided in the aidpod for encouraging hand washing habits. senator chris coons of the u.s. senate foreign relations subcommittee on african affairs stated that good things not only come in small packages, but also clever ones. the aidpod is powerful enough to conquer the world&39s greatest humanitarian challenges with its combination of initiative, innovation and inspiration. httpglobenewswire.comnewsrelease2013082856987010046418eninnovativeplasticpackagedeliverslifesavingmedicinetoafricanchildren.html
