a new report from euromonitor has outlined in international viewpoint on this. the name of the report is &lsquoproduct developments in a recessionary world&rsquo. during the present tough economic times, options of packaging carries on to be a crucial aspect as one of the main techniques to aid producers of alcoholic beverage to target shrinking markets and help boosting sales. as expected, this report emphasizes the truth that, in its many aspects, packaging reformulation has a major role in offering an uplifting for sales of alcoholic drinks. innovative and improved packaging also taps into the ecoefficiency debate, addresses the demands for convenience, strengthens premiumisation trends as well as offers economy providing to cashstrapped audiences. euromonitor mentions that in western europe, offtrade sales had a sluggish slope but still positive 0.8 cagr as compared to the 20042009 spans and are anticipating this expansion to carry on with a 0.8 volume cagr in the entire span of 20092014. this inclination indicates the increased prospects for organizations to consider introducing new products to target customers with the aim to recreate the experience of ontrade at home. in datamonitor&rsquos report, a parallel theme is echoed. the name of this report is &lsquosustainable packaging trends consumer perspectives and product opportunities. this report emphasizes the significance of packaging for helping to create brand equity along with using environmental and ethical initiatives. options of light weight packaging can be one approach to assist producers to minimize their carbon footprint as well as cut costs. httpwww.bordbia.ieindustryservicesinformationalertspagessmartalcoholicbever…
