the concentrated liquid is usually poured into another container before it can be used. this was a messy process when done from a regular bottles. there was a need to design bottles to improve the user interaction.team elephant designed a bottle with an intuitive form that suggested a way to hold the bottle and allowed a new form for shelf recognition. further details at httpwww.packagingconnections.cominnovativeliquiddetergentdispenser.htm 
