for the lost value, the environmental impact and the principle of the matter, consumers hate throwing away sticky products trapped in packagingliquiglide inc. today announced survey results that clearly demonstrate consumers&39 intense dislike of product waste and the extreme measures many of them take to get the last few drops of everything from food items like peanut butter and mayo to health and beauty items like toothpaste and body lotion, including picking through garbage and even physically injuring themselves. the survey of over one thousand us consumers asked participants about their attitudes and habits related to the packaging, use, waste and disposal of sticky consumer goods. to conduct the survey, liquiglide asked questions that focused on waste awareness and attitudes regarding consumer waste. the results offer insight into the reasons why they dislike wasting products and just how determined they are to get every last drop.survey highlights consumers hate waste. when told how much shampoo, conditioner, mayonnaise, laundry detergent, toothpaste, and body lotion that the average person throws away, 89 of those surveyed responded that they think it&39s "a huge waste," and 85 say they hate that they&39re not getting the full value of what they paid for. while 57 of respondents think manufacturers are "screwing them over," almost twothirds 60 say what bothers them most is the wasted money. they hate it more than going to the dentist or doing household chores. when asked to rate their dislike for certain activities on a scale of 110, wasting consumer products average 4.8 topped going to the dentist 4.3 and doing chores 4.2, and tied paying taxes 4.8 waiting for the cable repairperson topped the list, with an average rating of 5.7. it&39s not only about the lost money it&39s about the principle of the matter and the environmental impact. the top reason why people hate wasting consumer goods is wasted money 60 of respondents. when asked how much money they thought they lost annually because they couldn&39t get to the last few drops of product, 60 estimated between 1 and 49, and 33 estimated 50 or more worth of product wasted each year. beyond money concerns, 20 of respondents said it&39s the principle of the matter that they should get everything they paid for, and 16 cited environmental concerns. consumers are determined to get every last drop. people hate wasting consumer goods so much that nearly 40 of respondents say they won&39t quit until they get every last drop from the packaging. more than 60 of respondents spend more than a few minutes squeezing or scraping the last drops of product, including 15 who spend "as long as it takes." more than twothirds 69 say they hesitate to open a new package when there&39s still a tiny bit left in the previous one. they&39ll try some unbelievable tricks to get every bit of product out of its packaging. almost all respondents have used at least one special method to get every last drop out, from storing bottles upsidedown 84 to adding water 68, cutting containers open 61, using spatulas 40 and using centrifugal force 19. a few more zealous consumers admitted to buying special tools 12 and pulling unfinished bottles from the trash 11. more than 50 of respondents said they have their own tricks. when asked for the "craziest way" they&39ve gotten product out of its packaging, respondents admitted to smashing, heating, stepping on, licking, sucking and biting... getting the last few drops can come at a price. almost 60 of respondents admit to making a mess 31 have gotten product all over themselves and an impressive 13 have injured themselves chasing those last few drops. while shampoo is frustrating, toothpaste and lotion are the worst. when asked to indicate frustration toward a list of specific viscous consumer products, respondents indicated that toothpaste and body lotion were the most frustrating, with average ratings of 5.8 based on a 10point scale. consumers crave a solution. the overwhelming majority of respondents said they were willing to try new packaging if it enabled them to get products out easily toothpaste, 93 shampoo, 89 body lotion, 88 laundry detergent, 87 conditioner, 85 and mayo, 80. the survey also revealed interesting data about brand loyalty most respondents are willing to switch brands for ones with more efficient packaging body lotion, 74 toothpaste, 71 laundry detergent, 69 shampoo, 68 conditioner, 67 and mayo, 60."we know that consumers hate waste and they&39re clearly expressing a need for better packaging solutions. it&39s a problem we take seriously," said liquiglide ceo dave smith. "our slippery, safe coating technology can be customized to help any viscous liquid slide easily across surfaces. we are confident that our permanently wet coatings are going to become an industry standard and change the world by significantly reducing consumer waste."source httpwww.packagingtoday.co.uknewsnewsliquiglidesurveyrevealsjusthowmuchconsu…
