cinnamon, sweet tea, and whipped cream and an endless array of other flavors are being placed on the shelves of liquor store. the industry says readytodrink products and flavored spirits are the fastest growing. flavours like sweet tea, blueberry, and fluffed marshmallow are no longer relegated to shelves of the grocery store. liquor stores have experienced an explosion of readytodrink concoctions and flavoured spirits as producers try to outdo each other and appeal to customers&rsquo changing tastes. different packaging, such as foil pouches once used for unbreakable plastic bottles and children&39s juice that float, are also finding its way in the marketplace. at byron&39s liquor warehouse, which is located on nw 23 street, products like buzz ballz, premixed cocktails packaged in round, freezerready pouches of margaritas&mdash and plastic containers that float and daiquiris are new stuff proving popular with customers, mentioned jon perieda, who is the operations manager. new flavours are surpassing the traditional liquor categories. vodkas, for instance, now come in whipped cream, mango, cookie dough, cake and a seemingly endless range of other flavours. innovative packaging and tastes have helped spirit makers to move beyond traditional vodka or whiskey. j.b. jarboe is a partner with jarboe sales co., which is a liquor wholesaler in tulsa. j.b. mentioned that every manufacturer is looking after that curb appeal that tempts consumers to pick it up off the shelf for the first time. he further mentioned that, now there are above 10,000 alcoholic products available to wholesalers. every brand of vodka has an extensive line of flavours, and whiskey, tequila, bourbon and gin makers are jumping on the trend, introducing products like cinnamon whiskey and mango tequila, jarboe said. he further said, over the last several years, there has been a big change in consumer tastes. flavoured alcohols also tend to appeal to female customers, which is an intention of demographic liquor manufacturers. premixed drinks are also appealing to drinkers habituated to convenience, who don&39t want to or like to buy different bottles of triple sec and other mixers. it is one of those results of &ldquomixologists&rdquo working for manufacturers to create various combinations. today, people coming of drinking age are cultured and computer savvy, jarboe added, and want to try something different than the standard drinks like scotch and water. source of information httpnewsok.comliquormanufacturersexperimentwithflavorspackaginginnovationsarticle3697343
