l&39oréal announces the acquisition of coloright in israell&39oréal announces the acquisition of a startup company that develops hair fibre optical reader technology for a longterm research program. through this acquisition, l&39oréal hope to reinforce their leading position in hair research.based in tel aviv, coloright will continue to be managed by its ceo, mr. sagiv lustig, and will from now on be part of l&39oréal&39s international research and innovation network.media contactstéphanie carsonparkerstephanie.carsonparker@loreal.comtel. 331 47 56 7671