l&rsquooréal americas and avery dennison have joined forces to identify and reduce the environmental impacts of packaging labels throughout the entire label lifecycle.the collaboration has already produced a comprehensive avery dennison greenprint&trade assessment showing how thinner label materials can reduce environmental impacts. avery dennison greenprint, a screening lifecycle tool launched in 2010, is the first of its kind in the label industry.in 2013, l&rsquooréal announced its strategy to meet tomorrow&rsquos sustainability challenges, called sharing beauty with all, in which the company committed to a number of sustainability targets, including the continued improvement of its packaging. in doing so, the cosmetics giant is considering packaging in the most comprehensive way possible, including labels and their precise environmental impact.according to l&rsquooréal, the avery dennison greenprint method allows a holistic look at the impact of its label materials, from raw material extraction to manufacturing to the label&rsquos endoflife. this approach is able to identify where the biggest environmental impacts lie and to devise strategies on how best to mitigate these impacts.this method guided l&rsquooréal in its decision to transition the labels for some of its leading products to avery dennison&rsquos global mdo substrate, which is designed to enable significant reductions in greenhouse gas emissions, water consumption and waste generated in disposal.by switching from avery dennison&rsquos global coex film product to global mdo, l&rsquooréal says it has reduced environmental impacts from 7 percent to 19 percent across the categories of fossil material, water use, energy use, ghg emissions and solid waste.in january 2014, l&rsquooréal expanded its &ldquosharing beauty with all&rdquo commitment to include a zerodeforestation pledge with regards to the sourcing of three key ingredients palm oil, soya oil, and wood fiberbased products &mdash another aspect of working toward sustainability of its packaging. the company&rsquos goal is to source 100 percent of these renewable raw materials from sustainable sources by 2020.
