l&rsquooreal americas and avery dennison haveteamed up to identify and reduce the environmental impacts of packaging labels throughout the entire label lifecycle.averyboth companies have already published a comprehensive avery dennison greenprintassessment that demonstrates how thinner label materials can reduce environmental impacts.avery dennison greenprint, a screening lifecycle tool which was launched in 2010, is said to be the first of its kind in the label industry.l&39oreal earlier announced its strategy to meet tomorrow&39s sustainability challenges dubbed, &39sharing beauty with all&39, committing to a host of sustainability targets, including the continued improvement of its packaging&39s environmental profile.according to l&39oreal, the avery dennison greenprint method allows them to take a comprehensive look at impact of its label materials, including the raw material extraction, manufacturing, and ultimately the label&39s endoflife.this approach also helps in identification of the biggest environmental impacts and to devise strategies on how best to mitigate these impacts.l&39oreal americas assistant vice president packaging hair david wolbachsaid "we strongly believe in a sustainable supply chain, and this is ingrained in our business practices."however, to achieve the ultimate goal of reducedimpact materials, we cannot work alone. it is essential that all facets of the value chain material suppliers, printers, consumers, and recyclers collaborate together to establish a clear and transparent lowimpact product stream globally."through this method, l&39oreal was able to transition the labels for some of its leading products to avery dennison&39s global mdo substrate, which is designed for significant reductions in greenhouse gas emissions, water consumption and waste generated in disposal."it is equally important that we have the necessary information available to understand the environmental impacts of the materials we are using," wolbach added. "this helps us immensely in our material selection process."by switching from avery dennison&39s global coex film product to global mdo, l&39oreal has reduced environmental impacts from 7 to 19 across the categories of fossil material, water use, energy use, ghg emissions and solid waste.commenting on the collaboration, avery dennison sustainability manager, north america rosalyn bandy said "improvements in sustainability require collaboration across the value chain, including converters recommending the right material to brands."l&39oreal&39s leadership in improving the environmental profile of packaging is driving the value chain to work closer together." 
