the second edition of makeup in seoul will open its doors for two days at the conrad seoul hotel in less than four months, on the 15th and 16th of april 2015. amore pacific, the leading korean cosmetics maker will be partnering with event for the second year in a row.&ldquomakeup in seoul is an exclusive event that gives access to a wide range of international suppliers and that perfectly meets demand from the asian beauty industry, where makeup is developing very rapidly under the increasing demand from korean and chinese women who are used to combining makeup and skincare products. they use increasingly more lipsticks, foundation, compact powders and mascaras,&rdquo commented mrs. eunim lee, director of amore pacific&rsquos hera division.makeup and skincare innovationsouth korea is undoubtedly starting to gain an international influence in the makeup and skincare markets, whether at the level of formulation, packaging, applicators or accessories. the second edition of makeup in seoul will therefore focus on makeup and skincare innovation.in the world&rsquos most connected country, the event will more specifically focus on &ldquoelectro&rdquo and &ldquoconnected beauty&rdquo and the digitization of retail outlets and mobile beauty applications.packaging innovations will also take centre stage. makeup in seoul will put a special emphasis on airtight cases associated to new application methods that korean brands such as hera have pioneered.&ldquothis is the unique advantage of being present every three months on one of the four continents north and south america, europe and asia, we benefit from these experiences,&rdquo explains beauteam&rsquos jeanyves bourgeois, the organiser. &ldquobesides, we intend to capitalize on this interactivity and brazil will be the guest of honour at the next makeup in paris june 1819, 2015.&rdquo© 2015 premium beauty news www.premiumbeautynews.com 
