years ago, the bottle label was just a vehicle for carrying the beverage name, a little corporate branding and the little product information that was required by law. it is now recognised as a fundamental marketing element that helps establish and build brand awareness among potential customers. shrink sleeve labelling ssl is an area that is growing more rapidly than any other labelling technology. it offers a greater surface area to accommodate information, enabling product differentiation through colour, shape and messaging.  often undertaken in connection with a public celebration or sporting occasion, this kind of personalisation of the &lsquoeveryday&rsquo label often starts with a marketing idea.   
