manjushree technopack ltd, one of southeast asia&rsquos largest pet and preform manufacturers, bagged india star awards for 201314 in the consumer packaged product design category for the designs it created for three food and beverage majors cocacola, united spirits limited and nambisans.when the cola major decided to adopt pet packaging for its contour glass, it teamed up with manjushree to develop a packaging that, alongside retaining the legacy, would also lure new customers. the cocacola pet contour glass not only reinforces the brand&rsquos value, but also delivers a premium perception.manjushree developed a twolitre liquor pet bottle with a handle for united spirits limited as a party pack for retail sales. its uniqueness was in the external handle which makes the drink easy to dispense and the 100 per cent tamperproof guala cap closure fitment. it is lightweight, unbreakable, easy to lift and consumerfriendly.nambisans approached manjushree to create a design that would the ghee help stand out. it designed a bellshaped pet jar, breaking away from the round jars. nambisans&rsquo pet jar had no sleeve and enabled attractive labelling.the awards, which were instituted by the indian institute of packaging iip, qualify the company which, according to its managing director, vimal kedia, has now bagged 24 india star awards in six years to participate in asia star and world star awards, instituted by the world packaging organisation.
