This fpanominated product is notable for the remarkable color and clarity of its outstanding graphic design and use of 10color printing. It is another example of alcan packaging&rsquos superior printing capabilities. The package&rsquos redesign objectives were to make the design clean and clear with highimpact, photoquality reproduction of product. This takes flexographic print quality to a new level. The bright, appealing banner catches attention and directs consumers to the product image. The stand up pouch provides a large billboard for the customer to display package contents. Several vignettes and a clean, fresh look make this a handsome package in the display case. The press and crew were able to reproduce the product graphic so clearly that the details of the bun surface are visible. The collaboration between the customer and alcan packaging was so successful the redesign will be carried through the entire product line.
