metal packaging europe welcomes the ambitious eu circular economy package and supports the ambitious plans of the european commission to increase resource efficiency by turning waste into a resource. &bullaluminium and steel due to their unique characteristics as permanent materials can make a decisive contribution in helping to close the material loop and support the development of a circular economy, providing the right policy framework is set in place. &bulla strong visual identity communicates to the consumer the intrinsic recycling benefits derived from the permanent properties of metal.  
