packaging designers and marketers are continuously challenged to create innovative ways to generate thrill among today&39s more and more discriminating consumers. to achieve this goal, a rising number of globallyrenowned brands are utilizing inventive metal packaging as the attraction of fruitful promotions. there are a lot of ways through which metal packaging can convey the quality and value of the product and create a strong buzz regarding the brand. no longer restricted to traditional beverage and food packaging, metal offers both the economy and creativity required for high impact, short run promotions. suppliers of metal packaging like the crown specialty packaging, which is a subsidiary of crown holdings, inc. crown, have join the hands with an extensive range of clients, including tf1, nestle, remy martin, electrolux, biscuiteriemenou, and royal canin, to create highly inventive promotional campaigns. nestle outside the box thinking at nestle vevey, switzerland marketers practiced an "outside the box" move when they created a packaging promotion for yorkie chunks chocolates and kit kat. they chalked out a promotion targeting the male demographic of "beerdrinkers". during the father&39s day and christmas holidays, it was timed to take place as well as offered the chocolates in a package similar to their favourite beer. to put this concept into real action, nestlé switched to crown&39s speciality packaging supplementary, for whom the scheme offered an exhilarating challenge. a customary beverage box, which is made to hold fluids like beer, would not be the perfect alternative for wrapping chocolates. crown required coming up with an innovative solution that would accomplish the concept of design while appropriately meeting high standards for protection as well as freshness. to fulfil these needs, nestle crown and nestle customized a usual aerosol container. made up of steel that is thickgauged, this style of the container satisfactorily ensures integrity of the product, performed well in distribution and maintained freshness. the production of the aerosol container was done at the same diameter to conventional beverage package that is 65 mm. a traystyle end substituted the common conical aerosol end. the end made sure easy and safe access to the chocolates. the traystyle end was embossed to appear like a usual ringpull on beer cans. in the eyes of customers, the package had the more or less look of a beer can, but its original characteristics safeguarded the excellence product inside. the innovative package became the centrepiece of a winning marketing movement to achieve attention of the male consumer for two renowned chocolate brands of nestle. if the representative of nestle is to be believed, the innovative package surpassed expectations. more than one million units of these packs of nestle were sold during the season of christmas alone in the united kingdom, and quite a lot of major hotel chains have showed curiosity in hoarding them in hotel minibars throughout the year. source of information httpwww.crowncork.compressroomspecialitypackagingstory02.php
