The centre will be used to accelerate material and packaging innovation. It will also be used as a collaboration platform for global customers and technology partners. The centre will cover 1,500 square meters, house R&D facilities, packaging design studio, customer feedback centre and a laboratory providing more than 100 different measurement methods and analytics. Virtual collaboration workshops have also been developed to enable joint development and co-creation considering the current situation which requires physical distancing and inhibits international travel.