Metsä Board Introduces Lightweight Micro-Flute Packaging for HejBuddy Cosmetics
Innovative Solution Combines Sustainability, Luxury, and Practicality
Metsä Board, a European leader in premium fresh fibre paperboards, has partnered with Finnish cosmetics brand HejBuddy to revolutionize cosmetic packaging with an innovative lightweight micro-flute design. The new packaging redefines sustainability and style, catering to environmentally conscious consumers and brands alike.
Crafted from Metsä Board’s white kraftliner, the micro-flute corrugated board offers a striking alternative to traditional rigid boxes. Weighing 50% less than conventional recycled fibre rigid boxes, this packaging innovation significantly reduces environmental impact while maintaining a luxurious look and feel.
Compact and Eco-Friendly Design
One standout feature of the new packaging is its space-saving design. Unlike pre-assembled rigid boxes often shipped from Asia, these micro-flute boxes are delivered flat, requiring minimal storage space. Brands can assemble them as needed, ensuring efficiency and reducing shipping emissions. After use, the boxes can be conveniently unfolded and recycled, embodying a circular economy approach.
Seasonal and Customizable Versatility
The packaging also includes an adaptable sleeve, allowing brands like HejBuddy to tailor designs for different seasonal campaigns or product launches. This feature not only enhances branding but also adds cost-effectiveness by supporting smaller, locally produced batches.
Shared Vision for Sustainability
HejBuddy founder Niina Tuominen, who is also a forest owner, praised Metsä Board’s commitment to sustainability. "We wanted packaging that reflects our values—eye-catching, eco-friendly, and made with care for nature. Metsä Board’s approach aligned perfectly with our vision," she said.
Ilkka Harju, Packaging Services Director at Metsä Board, emphasized the innovation’s versatility. "Our goal was to develop a superior solution to rigid boxes. The micro-flute packaging is lightweight, durable, and adaptable, meeting the needs of modern brands seeking sustainability without compromising on style."
A Step Forward for Sustainable Luxury
By combining elegance, functionality, and sustainability, this collaboration sets a benchmark for eco-conscious packaging in the cosmetics industry. With Metsä Board’s innovative approach, brands like HejBuddy can deliver premium experiences while staying true to their environmental values.
