japan tobacco introduced a range of limited edition packs with an urban look and feel. came up with the theme &ldquoheartbeat of the city&rdquo and captured this concept in a visual device a heartbeat made of everyday life objects.  packs were introduced at a rock festival in japan. besides the original design, the package also has an innovative way to open and close. source httpwww.packagingoftheworld.com201401mevius.html
