Berry is 100 plantbased laundry soap. Unlike conventional detergents that come in a heavy plastic jugs, berry comes in a tiny micro dose 2ml &ndash a little less than half a teaspoon capsule. Each micro dose has enough concentrated soap to clean up to 30lbs of laundry or any size load in between. The outer packaging is plantbased bioresin clam shell. The product represents a disruptive design innovation in the laundry space. The packaging is so light that it takes 3.67x fewer trucks to transport berry than leading detergents that come in a jug.