u.s.a. &ndash unlike the traditional microwaveable popcorn bag, the pop up bowl features a wider mouth, sturdier sides and transparent top and bottom to make it easy to share orville redenbacher&rsquos popcorn from conagra foods canada, inc., mississauga, ontario. &ldquowhen it comes to snacking, consumers are looking for something easy, delicious and convenient,&rdquo says harminder singh, brand manager for orville redenbacher&rsquos canada. &ldquowith the launch of the pop up bowl, grabbing a snack and sharing it with family and friends is a breeze.&rdquothe brand plans to transition all varieties of three, six and 10count packs of regularsize microwave popcorn bags to the pop up bowl, starting with topselling buttery and smart pop flavors and followed by extra buttery, light buttery and select white flavors.initially developed by conagra in the united states, the gusseted bowl design with tearstrip opening eliminates the negatives of the conventional bag pouring popcorn into serving bowls creates more dirty dishes to wash yet eating from the bag means dealing with a somewhat unstable, easytospill container and greasy fingers from residue inside the bag.to prepare the popcorn, the consumer simply positions the pop up bowl in the microwave, removes it when the popping stops and tears off the top to access the snack.contributed by hallie forcinio 
