Award-winning industrial design and innovation consultancy Morrama has revealed its latest work for cosmetic start-up Wild: a 100% plastic-free, compostable, liquid cosmetics refill.
Challenging the cosmetic industry, Morrama designed the Wild shower gel bottle to have minimal impact on the environment, whilst achieving a premium aesthetic and convenience-driven experience.
The refills are made from 70% bamboo starch, a fast-growing plant known for its natural waterproof properties. The remaining 30% is plant starch from agricultural waste and is used to enhance the refills’ structural integrity.
The lightweight aluminum case encloses the bamboo refill, fully protecting it from water and humidity. The only plastic part of the product is the pump which is made from 50% post-consumer recycled plastic. Once the refill is empty it can be put on the compost heap or in general waste where it will biodegrade faster than a banana peel.
Jo Barnard, founder of Morrama, comments, “Transporting liquids without plastic or high energy aluminum has, until now, been a major challenge for the cosmetics industry. As with the Wild deodorant, we wanted to ensure that the refill would leave no trace, breaking down completely, even in landfill conditions, in less than 2 years.
“We designed the Wild shower gel case with consideration for every detail, from ease of user experience, to its recyclability and sustainable credentials. It has been designed as a truly premium product experience, but at an affordable price.”
Hear more of Barnard’s thoughts on sustainable packaging in Beauty Packaging’s recent feature, Beauty Execs Talk Sustainable Packaging—Current Trends & What Lies Ahead.
Freddy Ward, Co-Founder of Wild, adds, “We have been working with Morrama for the past few years, and we couldn't have asked for a better design partner. The team truly understands our values and purpose and pushes our boundaries of what we thought was possible in the first place. Building on our initial success from Wild deodorant, we are incredibly proud to be launching Wild shower gel on the market and making people’s bathrooms a little bit more sustainable with every refill.”
