The brand announced that it has completely moved its rice range to 100% paper packing, “specifically designed to be good for the planet” whilst maintaining durability to protect the rice.
The revamps is not only done in their New rice pudding SKU but to the four previous "store cupboard" Rice range as well.
Brand manager, Maddie Grinham said: “This is an important first step for us in reducing our plastic consumption as a brand. We worked to find a sustainable solution, without impacting the quality of our products, so we are delighted to launch this 100% paper packaging and hope it will be the first of many greener packaging changes.”
