nestle announced in a press release today that it is partnering with youtube for a limited edition version of kitkat. no, that&rsquos not android 4.4 kitkat, but rather the popular candy bar. as part of the partnership, nestle will produce over 600,000 limited edition kitkat wrappers with the branding &ldquoyoutube break.&rdquo nestle says this is the biggest change in package design for kitkat since its inception 80 years ago.the &ldquoyoutube my breaks&rdquo packaging is part of nestle&rsquos &ldquocelebrate the breakers break&rdquo marketing campaign. the partnership between youtube and nestle goes deeper than the packaging, however. nestle is also using google&rsquos voice search technology to promote its brand. if a user searches for &ldquoyoutube my break&rdquo on their phone, they will be presented with a kitkat video followed by a playlist of the top four trending videos on youtube that day.nestle&rsquos celebrate the breakers break campaign will see more than 100 million different packs of kitkats produced, with 600,000 of them carrying the youtube branding. the limited edition youtube branded kitkat bars are available today in stores across the uk and ireland. it&rsquos unclear if nestle has any plans to expand its marketing to the united states.&ldquoyoutube my breaks&rdquo unveiled by nestlé and google&bull &ldquoyoutube break&rdquo to replace classic kitkat® logo on over 600,000 limited edition kitkat packs&bull searching for &ldquokitkat youtube my break&rdquo will enable consumers to discover top trending youtube videos12 may 2015 london nestlé and google have today announced they are joining forces to launch &ldquoyoutube my break&rdquo limited edition kitkat® packs, as part of nestlé&rsquos &lsquocelebrate the breakers break&rsquo campaign. this is the biggest redesign of the iconic kitkat® wrapper since the brand came to market 80 years ago.the words &ldquoyoutube break&rdquo will replace the kitkat® logo on over 600,000 limited edition kitkat® wrappers. this forms one of 72 different types of &lsquobreaks&rsquo to feature on more than 400 limited edition designs across 2 and 4 finger and chunky bars as part of the campaign. more than 100 million of these specially designed packs will be produced in total over the course of the campaign.through the &ldquoyoutube my break&rdquo branding, nestlé and google aim to help people make the most out of their down time. the campaign is based on the consumer insight that kitkat® consumers are also youtube fans, and that the video platform is uniquely placed to provide real time insights into the world&rsquos most watched videos.on top of the packaging initiative, nestlé is also using google&rsquos voice search technology to deliver the world&rsquos most entertaining videos straight to its customers&rsquo mobiles. searching for &ldquokitkat youtube my break&rdquo on their phone, users will be introduced to a kitkat® video followed by a playlist of the latest top four trending youtube videos anytime, anywhere worldwide.the collaboration between google and kitkat® comes after google named its android operating system 4.4 update &lsquokitkat&rsquo after the wellknown nestlé brand.david black, md branding & consumer markets, google uk said&ldquoit&rsquos great to see kitkat consumers are huge fans of youtube and, along with our 1 billion users, regard youtube as a favourite source of entertainment.&ldquowith half of youtube views now on mobile devices, &lsquoyoutube my break&rsquo is a fun way for more people to interact on the channel and enjoy the best videos available. with up to 300 hours of video content uploaded to youtube every minute, the top trending videos are likely to be changing all the time, making each new search as exciting as the last.&rdquodame fiona kendrick, ceo and chairman of nestlé uk & ireland said&ldquoat nestlé we&rsquore delighted to be working with google again. as kitkat celebrates its 80th anniversary and youtube turns 10 this year, it is really exciting to be taking the partnership to a new phase with our most iconic brand and slogan, &lsquohave a break, have a kitkat&rsquo.&rdquo&ldquowe&rsquore passionate about giving something back to our consumers which lead us to the idea to &lsquocelebrate the breakers break&rsquo. by teaming up with one of the world&rsquos most popular entertainment channels, the &lsquoyoutube my break&rsquo helps consumers have the most enjoyable break possible.&rdquoso far, the campaign&rsquos dedicated hashtag mybreak has been moulded into the chocolate of 22 million bars, with the wrappers suggesting various &lsquobreaks&rsquo including variations from &lsquo&rsquome time break&rsquo to &lsquosporty break&rsquo.kitkat® continues to be one of the biggest global confectionery brands, with more than 17 billion kitkat® fingers eaten across the globe each year, with kitkat® bars sold in more countries than any other confectionery brand.the limited edition kitkat® bars are now available in most nestlé stockists across the uk and ireland.watch the video here httpsyoutu.besjba2z7fgkabout nestlé uk & irelandnestlé uk & ireland, a subsidiary of nestlé sa, the world&rsquos leading nutrition, health and wellness company, is a major player within the uk and irish food industry employing 8,000 employees across 20 sites.we are proud to produce some of britain&rsquos best loved brands such as kit kat, nescafé, smarties, buxton, go cat and shreddies.we are one of the uk and ireland&rsquos food industry&rsquos major exporters, exporting over £350m worth of products every year to over 70 countries around the world.for further information please call the nestlé uk press office on 020 8667 6005 or email nestleukpressoffice@uk.nestle.com 
