They can't resist a challenge, and have put together a reminiscence pack that uses some of the most beautiful items from our archive to create a versatile, varied sensory experience. The history pack can be downloaded and printed out to instantly create a whole collection of materials from the historical archive.
They're proud to be one of the first businesses to produce a pack this kind, and hope that historic images of our famous brands will prompt memories and conversations.
The pack has been produced with advice from the UK based Alzheimer’s Society, which leads the fight against dementia in the UK. It is currently being trialled by the Society in two support groups that run activities for people with dementia and their carers.
Alison Cook, of Alzheimer’s Society, said using familiar objects from the past to help those with dementia remember could be a powerful tool.
“Even something as simple as an old sweet wrapper can bring back vivid memories from a happy time. This activity helps carers and loved ones to engage with people with dementia in a positive way, and has the potential to improve the quality of life for the 800,000 living with dementia in the UK”.
Old versions of familiar UK brands, such as the Rowntree’s Dairy Box have been brought to life again, as well as some products – such as a special Motoring Chocolate bar, featuring fruit and nuts, and Chocolate Pie, an aerated malted milk chocolate and caramel product – which no longer exist.
They are keen to share the contents of the archive with as wide an audience as possible and they are delighted to use some of our favourite artefacts to produce this reminiscence pack. They hope it brings as much joy to use as it was to create.
They thank the people who appear in the photos and the creative teams who, over the decades, have produced the famous designs and ads they now treasure.
They also thank the Alzheimer’s Society for advice and support in bringing this project to completion.
